The influence of Smart Agri Radio towards agribusiness profitability in Davao Del Sur

Abstract

SMART Agri Radio is a community radio station of Davao del Sur State College established by the help of the Department of Agriculture. This quantitative non-experimental research design was conducted to determine the significant relationship between the extent expose to SMART Agri Radio programs and the influence of SMART Agri Radio programs in disseminating information and towards the profitability and the significant relationship between the perceived barriers and challenges hindering the optimization of radio broadcasting in Davao del Sur towards the influences on profitability among listeners. This research was conducted to 229 respondents residing in Davao del Sur. Respondents are mostly female and majority of them are young adults who are married farmers finished secondary educations with a 5 years to 10 years of involvement in agriculture/agribusiness.