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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14578/5

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Department: search.filters.department.Institute of Business Education and GovernanceSDG: search.filters.sdg.SDG 9 - Industry, innovation and infrastructure

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    Resources and infrastructure in poultry farming in Matanao, Davao del Sur
    Alquisar, Rose Anne T. (Davao del Sur State College, 2024-05)
    The main focus of the study was to determine the resources and infrastructure in poultry farming. The study was conducted with 15 registered poultry farming in Matanao, Davao del Sur. The result disclosed that majority of the respondents aged 41-60 years old, males, married. The result implied that in the poultry production type, it is evident that all 15 respondents are engaged in broilers/meat production and the number of years in poultry farming, the distribution is notable for its concentration in the 8 to 10 years range, with half of the respondents falling within this category. The resources and infrastructure of the poultry farming has no significant difference between the business profile in terms of a number of farmer, thus the null hypothesis was accepted. The substantial majority (86%) rely on loans, and a smaller portion (13%) access credit through cooperatives and 93.3% of respondents reporting this as their primary source of financial support. In terms of the types of feeds used, the data indicate that all respondent (100%) rely on commercially feeds and (100%) relies on water for their poultry farming operations and the duration of water testing, all respondents, again represented by a frequency of 15 and a percentage of 100%, conducted tests for a fixed period of 1 hour only and regarding the available mode of transport, it is noteworthy that all respondents, exclusively rely on open trucks for poultry transportation.
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    Marketing strtategy of small-scale food business in Digos City, Davao del Sur
    Yana, Rica C. (Davao del Sur State College, 2024-06)
    The study focused only on marketing strategies of small food business in Digos City Davao del Sur. Most of the small-scale food business owners were aged 31-50 years old, female, married and completed high school level. Most of the respondents operate small scale food business with 5 years and below, had more than 31 customer per day, sell food in restaurant, and had income of Php 50, 001 and above. Branding was observed to be effective in persuading a customer to eat at the food business, the logo was creative enough to attract customers, the name of the food business name of the store helps to attract more customers, store has unique features that attract more customers, and the business increase the competitive advantage of the business operation. The production and services, made customer were committed to come back because of the good customer services, the food presentation attracts more customers, customers were satisfied on the food they eat which are affordable, and the customer have met their expectations in your store was observed in the food business. The visual merchandising creative marketing strategies of the small-scale food business in terms of attracting customers, creating a good feedback on the business, helping the business to differentiate itself from other competitors, enhancing the store image, having lighting and appropriate music played helps you, for your customers to spend more time at your store was sometimes observed in the food business.