Undergraduate Theses

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Marketing strtategy of small-scale food business in Digos City, Davao del Sur
Yana, Rica C. (Davao del Sur State College, 2024-06)
The study focused only on marketing strategies of small food business in Digos City Davao del Sur. Most of the small-scale food business owners were aged 31-50 years old, female, married and completed high school level. Most of the respondents operate small scale food business with 5 years and below, had more than 31 customer per day, sell food in restaurant, and had income of Php 50, 001 and above. Branding was observed to be effective in persuading a customer to eat at the food business, the logo was creative enough to attract customers, the name of the food business name of the store helps to attract more customers, store has unique features that attract more customers, and the business increase the competitive advantage of the business operation. The production and services, made customer were committed to come back because of the good customer services, the food presentation attracts more customers, customers were satisfied on the food they eat which are affordable, and the customer have met their expectations in your store was observed in the food business. The visual merchandising creative marketing strategies of the small-scale food business in terms of attracting customers, creating a good feedback on the business, helping the business to differentiate itself from other competitors, enhancing the store image, having lighting and appropriate music played helps you, for your customers to spend more time at your store was sometimes observed in the food business.
Indigenous farming practices in selected barangays of Sta. Cruz, Davao del Sur
Ado, Mariel Abe (Davao del Sur State College, 2024-05)
The purpose of this research was to determine the indigenous farming practices of IP's in selected Barangays of Sta. Cruz, Davao del Sur using descriptive analysis. Most indigenous farmers were middle-aged, between the ages of 36 and 50 years old, no formal Education and with small family size, and are generally Bagobo-Tagabawa. Most of them are farmers who are married. They own a marginal-sized farm, and have been farming despite of the lack of training. The majority of indigenous farmers practiced "kammet" or deforestation, in which this activity is done by clearing tall trees and using tools that are made by indigenous peoples. By following these pre-planting practices, farmers were able to make their work less strenuous. In addition, "Bagobo-Tagabawa" is well-known for its root crops and fruit-bearing trees, which give farmers something to eat while they wait for their harvest .Multiple cropping is a traditional indigenous agricultural technique. Some farmers use organic manure, just like animal manure, twigs, and leaves. Farmers also stick to their traditional farming methods, they use sanggot to get rid of weeds. Before they harvest crops, there is a feast known as "Anig" this indigenous practice is typically done to thank God for their bountiful harvest. Neighbors help one another and give a portion of the harvest as payment in kind rather than cash.
The value chain analysis of vegetables in Bansalan, Davao del Sur
Sollano, John Doery L. (Davao del Sur State College, 2024-06)
Several studies have shown that vegetables have high market potential and contribute substantially to household incomes and nutrition, The resurgence of vegetables' importance in human nutrition is accompanied by a need to understand the interactions among various actors in their value chain to determine ways to add value to produce and improve marketing efficiency. However, the study was conducted to determine the value chain analysis of vegetables by identifying the factors of value chain and the constraints that the vegetables farmers experienced by the vegetables farmers, the study was conducted in Bansalan, Davao del Sur but conduces only on 5 major contribute of common 5 vegetables products that consider as highest major contributor on income where as; Alegre, Balutakay, Bonifacio, Sto. Nino and Darapuay and for the vegetables where as Cabbage, carrot, bell pepper, tomato and raddish. Majority of the respondents were males, married, fall under the age gap of 31-45 years old with a high school level of educational attainment, and had a experience in farming of 11 years and above also had a income generated of 11,000-15,000. The highest mean scores, with a rating of 4.87, suggest that demand and sales analyses are frequently emphasized in the value chain analysis within the community of vegetable farmers. The demand analysis registering at 4.95 of the vegetables value chain, that the quantity of purchases is consistently very high. The highest mean rating, at 4.92, signifies that the selling price is clear and frequently noticed in the process of selling vegetables. The constraints such as credit issues, shortages of required chemicals, government policies, and intense competition with unlicensed traders are commonly observed in the vegetables value chain with a highest mean of 4.44.

Undergraduate Theses

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