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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14578/5

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    Effects of customer relationship management strategies on customer retention among agrivet supply enterprises in Digos City, Davao del Sur
    Arendain, Jeanilyn C. (Davao del Sur State College, 2024-05)
    This research examines how CRM strategies affects client retention in Digos City, Davao del Sur agri-vet supply enterprises. According to personal survey, most clients are married women aged 30-38 with monthly incomes below Php 50,000.00.The survey found high mean ratings for CRM strategies that handle customers individually, provide new goods, and valve customer input. These techniques average 4.5, which is quite high. CRM's impact on customer retention is examined, with high mean ratings for quality services, fair prices and great customer care, culminating in a very high total mean of 4.62. The socio-economic characteristic of agri-vet supply owners are also outlined, highlighting the prevalence of women in this industry. The challenges associated with CRM, such as boosting sales and profitability, customer retention, and fostering loyalty, are recognized with a very high average rating of 4.69. The paper concludes by examining the impact of CRM on performance, emphasizing the need of ongoing maintenance and acknowledging the obstacles posed by complexity and time limitations.
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    Factors influencing online shopping in agribusiness related products in selected Higher Education Institution (HEI's) Digos City
    Abrigana, Iren Joy B. (Davao del Sur State College, 2024-05)
    The aim of this study was to ascertain the level of factors influencing online shopping among students in Davao del Sur State College and other higher education institution (HEI's) Digos City. From October to December 2023, Factors influencing online shopping among students in Davao del Sur State College, and HEI's in Digos City in terms of: Convenience, Time saving and Website design, using a descriptive and correlational research design. A modified survey questionnaire was used to survey 186 respondents from the different schools. The data collected was analyzed using both descriptive and inferential statistics. The findings indicated that in terms of convenience the study has a high rate, and when it comes to website design the level of factors influencing online shopping among students has a high rate this means that students highly value the efficiency through online shopping. Furthermore, the data revealed that there is significant difference among students in Davao del Sur State and other Higher Education Institution (HEI's) Digos College based on their socio-demographic profile. All p-values are all less than the 0.05 level of significance. Thus, fail to reject Ho. Moreover, the p-value age (p=0.462) gender identity (p=0.592) school (p=0.228) course (p=0.588) civil status (p= 0.953) ethnicity (p=0.017) which is less than 0.05 level of significance.